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The Citeseeing Report.

The most comprehensive AI rating built for travel: thousands of questions, five platforms and ten languages, from Inspiration to Booking.

Sample data
14%
Inspiration
10th of 11First mention 2%
24%
Shortlisting
7th of 11First mention 5%
43%
Planning
Median trip 12 days
57%
Booking
3rd of 11
Strong 50% and upGood 30–49%Fair 15–29%Weak under 15%

See where you're cited.

For every stage, the report shows which websites AI cited: your own, independent coverage, reviews and forums, booking sites and social media.

Sample data

Where the answers come from

Sites AI cited at the Planning stage.

82%of answers cited sources.

Here's where the citations came from.

Your own sites 14%Independent coverage 31%Reviews and forums 22%Booking sites 12%Social media 9%Wikipedia 12%

Who gets recommended instead.

Your competitors get the same questions, at the same time, in the same format. You see where each one ranks.

Sample data

Who wins

How often AI recommended each destination at Planning.

Competitor A64%
Competitor B52%
You43%
Competitor C38%
Competitor D27%
Competitor E19%
Competitor F11%

What AI tells travelers about you.

Before a traveler ever reaches your website, AI has told them how long to stay and what a day will cost. The report compares those answers for you and every competitor. It also shows what AI says about your safety, entry rules, getting around and health: the answers that can talk a traveler out of coming.

Trip Length
Daily Cost
Safety
Visas & Entry
Getting There & Around
Health

Each platform. Each language.

ChatGPT and Claude don't give the same answer, and neither do English and Chinese. Each one is scored on its own, so you see what travelers in each of your source markets are told.

Sample data
58%

Overall

85%

English

What AI thinks you're known for.

Fourteen travel categories show where AI connects you, and where it leaves you out.

Sample data

Category performance

How often AI recommended you in each travel category.

RecommendedMentioned
Beaches and islands50%
Wildlife and nature70%
Diving and water sports24%
Scenery and photography43%
Hiking and outdoor adventure34%
Culture and local traditions27%
Relaxation and wellness15%
Festivals and nightlife7%
Farm stays and rural tourism16%
Road trips21%
History and heritage38%
Food and drink26%
City breaks10%
Sports trips3%

AI already has an opinion of you.

For travel companies, AI summarizes the reviews it finds when a traveler asks whether you're any good. The report shows what it says, the lines it quotes and where they came from.

Sample data

What AI says reviews say

How AI summarizes your reviews, topic by topic.

PositiveMixedNegative
Guides

“The guides were the highlight, deeply knowledgeable about birds.”tripadvisor.com

Planning

“Every transfer ran on time, even in the rainy season.”safaribookings.com

Value

“Expensive, but the lodges justified most of it.”reddit.com

Communication

“Slow to reply before booking, great once we were there.”tripadvisor.com

Tailored to you. Interpreted by our team.

Set up with you

Your competitors, source markets and languages.

Interpreted by our analysts

Every report comes with a written interpretation of the results.

Presented to your team

The findings, walked through with your team, your board or your agencies.

See a full report.

Schedule a call and we'll walk you through one.